Week 4

We continued refining our idea and tried to pull it in a more kiwi direction and away from seeming to japanese themed, while still maintaining that tattoo / koi aesthetic that we were keen to roll out over our media. This was our first approach to this with our poster:

An okay rough first version, but the text needs work and I am not fond of the roughness of the coloring. I will rework some of the lines and coloring, and we will brainstorm on the text to strengthen the message and rhetoric! 

Poster

 Our version of the styles below

Web developments

First Web mockup

Week 3 - Interim 1

We had a complete change of thought on the direction of our approach to the brief the weekend before this interim -- we really wanted to do a concept inspired by japanese woodblock/koi and tattoo artwork. This is a style often used in western tattoos in recent times, so it has become a visually engaging aesthetic for younger generations. We intend to subvert this typical idea, by adding garbage and making it look icky. I really like the aesthetic behind it so this idea has a lot more room for growth in my opinion. When we shared it with the lecturers they said it's "Not Kiwi Enough" and "Those just look like any old fish" so I pushed the rhetoric further for the next version of this and brought it to a more kiwi context.

This new version substitutes the fish for rotten fish skeletons and fills the pretty waves with even more garbage, and this time it's of parodys of new zealand brands. ;)

Week 2

This week we presented where we were at with our idea - one which leaned more towards a 'cuteness' approach (our seal poster), and another which played upon nostalgia and parody (where's willy? = free willy + where's wally heh) these were both okay ideas but we wanted to continue to brainstorm until we had a visual concept that we thought we could expands over a set of media. Thankfully, we had alot of concepts to run with at this point so brainstorming wasn't too difficult so far!

Week 1

Session 1:

In this class, we were put into random groups, assigned a simpsons character, and asked to look into approaches to the topic which would appeal to that character/audience. The group I was in got given Lisa - young and impressionable, but very intelligent and eco-conscious, so we figured the beach clean up would be an easy sell to her. This is the topic I was most interested in anyway. The main ways we came up with to entice someone like her, is to play into the 'animals are cute so we should save them' approach, and also playing into the fact that like most young girls, she would happily come along to a beach clean up if a teen heart throb justin bieber esque boy were promoting it.

Session 2:
We presented poster ideas we came up with in our pairs for the assignment. I did homer, which was alot different than Lisa so far as motivation and incentives went. Humor was the main vehicle to motivate him, and also doing it for his familys sake. It isn't so easy to convince a lazy person to come along to a beach event I found. :P

Photos

A few pics off my phone I took at the beach, we took some color palettes from these to use in our mock ups. At these particular beaches, I found it pretty hard to find little along the coastline. Most of the little was found in the carpark areas.

Concepts

This was ta take on using the iconography of Willy from Free Willy. We want this to trigger nostalgia in our older audience that we are targeting , not young children. We know this has a strong rhetoric by evoking empathy.

This also has a very strong rhetorical approach also by evoking the empathy of the audience 

This was a photographical approach. The concept was  looking at how as New Zealanders the beaches and coasts are a strong part of who we are. I think this is a bit unclear and hard to use thourghout a whole campaign so its unlikely this will be used.

This was looking at decay of sea life

Moodboards

Photographs from Worser Bay and Seatoun Beach