Final Solutions

Final Solutions

We ended up coming up with a broad scope of items to cover all bases related to our demographic and even a few additional extras like coloring pages for the website. We also felt that sustainability and eco friendly items made from recyclable or reusable materials was crucial to our campaign. All the items use a similar rhetoric to our poster which is our initial touch point - a pastiche of tattoo art style, which is typically used to depict koi, beautiful flowers and aesthetically pleasing things. Instead we subvert this with an ironic tone, and show angry seafood creatures & dead fish skeletons and contrast these with garish looking garbage to leave a bitter taste in the mouth of the fish and chip connoisseurs, hopefully motivating them to come along to our event and give a hand!

Our final poster. This is the first touchpoint of our campaign, to be posted around communities and local fish and chip shops. The colors are bright and bold to get peoples attention (just like the tattoos it is imitating - something eyecatching for our demographic) and we used a bold call to action in the center with a double meaning: cleaner seas means meaner (better) tasting fish for us all, and also, if you help us clean you will earn a free feed. Rather than beautiful koi, we see dead fish swimming in garbage. We included parodies of kiwi brands in the garbage as we want to have a fun approach throughout the event material - and this brings it all to a kiwi context.

Our final flyer - this would be printed onto a brown recycled paper napkin and distributed at local fish & chip shops to give event information as well as a map. As we couldn't find square brown recycled paper napkins, or a place willing to print onto that really, we went with a thin brown recycled stock to make it simulate the look of a napkin.

Our final coasters - these will be printed on brown recycled cardboard stock, giving it a raw and eco friendly aesthetic which also carries over that ink-on-paper feel. :) These could also have info about our website, or tips for recycling on them and would be given out with drinks at fish and chip shops or local shops/bottle stores.

Our website - and one of the main touchpoints of our advertising strategy. We tried to carry over the same illustrative style from our other media, the ink accents, outside of the artwork and headings we wanted it to look pretty clean by contrast to make the colors and tattoo aesthetic pop.

These are the temporary tattoos I designed as the third media item set. They fit the aesthetic and theme of our strategy perfectly so were an obvious transmedia item, and I think they came out pretty great. :) These would be given out during the event, and if people wore these they would be a good way to get people talking and in turn advertise the event!

An extra item we came up with, are reusable washable paper bags to be given out at the beach during the free feed. These help with sustainability as they can be reused at the fish and chip shops or for other things. These would feature some of our images, our logo and website address.

All items are offered for sale on our website.